Fisher's Backyard Structures

Project Overview: 

From the very start, we were committed to delivering a website that not only effectively showcases Fisher’s unique products and services but also simplifies what was once a complex and intricate structure into something more accessible and user-friendly.

The Vision: 

Our goal was clear: to build a website that not only captured Fisher's identity but also resonated with their target audience in a meaningful way. The process behind the website’s creation was multifaceted and involved a combination of fresh, high-quality photography, custom-designed illustrations, engaging copywriting, and a meticulously crafted strategy to ensure the site’s flow would meet the needs of both Fisher’s team and their customers. 

Strategy and Design: 

Every element of the design and content was thoughtfully chosen to create a seamless user experience, resulting in a site that feels both modern and welcoming, with an emphasis on functionality and aesthetic appeal.

The project came with its own set of challenges, one of the most significant being the task of condensing Fisher’s vast amount of content into a streamlined, 15-page site. 

Prior to this transformation, their information was spread across numerous pages, making it overwhelming for visitors to navigate. We knew that creating a great homepage was crucial—it needed to serve as an accurate reflection of the company’s values and offerings, providing visitors with a clear understanding of who Fisher’s is, what they do, and what sets them apart in their industry. 

With this in mind, we worked tirelessly to ensure the homepage was visually compelling and provided a comprehensive yet easy-to-digest overview of the brand.

Challenges: 

One of the major hurdles we encountered was the challenge of simplifying Fisher’s four product pages, which offered an extensive range of customizations. These pages had to balance the desire to offer detailed information on every customization option with the need for a clean, user-friendly design that didn’t overwhelm visitors. 

We worked closely with Fisher’s team to ensure each product customization was accurately represented, engaging in numerous revisions and fine-tuning the pages to strike the perfect balance between completeness and clarity. Our efforts culminated in a set of product pages that are both detailed and easy to navigate, ensuring customers can easily find the information they need without feeling lost in the details.