A Brand Story that creates raving fans (and buyers)
Our collaboration kicks off with a discovery call, usually via Zoom or Google Meet, where we take the time to get to know you and your business. This call is often with the CEO or key decision-makers.
During the call, we listen closely to your pain points and challenges, taking detailed notes to understand your business’s needs.
Before we dive into any form of visual identity, we have to create a verbal identity.
We then dive into the Brand Story phase of our creative process.
This is where we thoroughly explore your business, conducting in-depth research to understand your audience. Our first step is creating a Dream Client Avatar—a detailed profile of the person most likely to purchase your product.
This process requires careful attention and research because, after all, you can't tell a compelling brand story without understanding the main character—and spoiler alert: the main character is your ideal customer, not you.
What we offer:
- Brand Story
- Brand Language
- Unique Messaging
- Dream Client Avatar
- Copywriting
This informs all copywriting for website transformation, and scriptwriting for video and photo creation.
All of this will be presented in a beautifully designed format, giving you and your team a clear guide to shape your brand moving forward.
